Privacy Policy — Applerok Retail

Effective date: December 29, 2024

Defined Management Company (“Applerok”, “we”, “us”, or “our”) operates Applerok, an e-commerce marketplace and trade-in platform. This Privacy Policy describes how we collect, use, disclose, and protect your personal information, and outlines your rights under data protection and privacy laws such as the GDPR and CCPA/CPRA.

1. About Applerok 

Applerok Retail is a technology-driven e-commerce platform connecting customers, sellers, and refurbishers within a transparent ecosystem. Our operations leverage AI-based marketing, exit-intent optimization, and secure data infrastructure to ensure a seamless marketplace experience comparable in sophistication to global marketplaces like Amazon Marketplace and Reebelo.

2. Information We Collect

We collect the following categories of personal information:

• Account Information: name, email address, billing/shipping address, and verification documents.
• Payment and Transaction Data: transaction history, payment reference IDs, product serial numbers, and refund records.
• Device and Technical Data: IP address, browser details, cookies, and log files.
• Location Data: approximate location for shipping, pricing, and compliance.
• Sensitive Data: verification IDs, AI-derived behavioral insights, and communication metadata where legally permitted.

3. Derivative and Analytical Data

We also create derivative data through automated analysis, such as:

• Behavioral engagement metrics and session mapping.
• Predictive analytics and AI-generated user interest profiles.
• Aggregate statistics used for performance tracking and fraud detection.
• Communication efficiency metrics from support interactions.

4. Lawful Bases for Processing (GDPR)

When we process data subject to the General Data Protection Regulation (GDPR), we rely on the following lawful bases:

Purpose of Processing	Lawful Basis
Order fulfillment and payment processing	Contract performance
Fraud detection and account security	Legitimate interest
Marketing communications and recommendations	Consent (opt-in)
Legal and tax compliance	Legal obligation
AI and analytics personalization	Legitimate interest / Consent (depending on jurisdiction)

5. AI and Automated Processing

Applerok uses AI-based tools for personalization, marketing optimization, and fraud prevention. Users may opt out of AI personalization or targeted marketing in account settings or by contacting data@applerokstore.com.

6. Payment Processors

Applerok Retail partners with trusted third-party payment processors to securely process payments. Our primary processor is Square, Inc.

• Processor Name: Square, Inc.
• Processor Role: Secure card payment authorization, fraud prevention, and fund settlement.
• Processor Policy: https://squareup.com/us/en/legal/general/buyer-features

By submitting payment information through Applerok Retail, you consent to processing under Square’s privacy terms as applicable.

7. Payment Terms, Fraud Prevention, and Enforcement

By placing an order, you agree to our payment policy. You are responsible for all order charges including taxes and fees. Payment errors may cause delay or cancellation. We use Beacon software and AI-based fraud detection tools to review transactions. Suspicious transactions may be flagged and delayed pending manual verification.

Violations include unreturned items after refund requests, fraudulent or unauthorized card use, and invalid payment attempts. Users who violate these terms may have their accounts suspended and incur a $500 administrative fee for recovery costs. Applerok may provide documented evidence of fraud suspensions upon request.

8. Chargebacks and Collections

Chargebacks or reversed payments initiated without valid cause may be referred to a collections agency. Users are responsible for any resulting administrative and legal costs.

9. Shipping, Returns, and Refunds

Delivery

We use independent third-party carriers. Delivery delays caused by carriers or customs are outside Applerok’s control.

Returns

Incorrect, damaged, or defective items must be reported immediately. A verified return authorization is required before processing refunds or replacements.

Refunds

Refunds are initiated immediately upon approval but may take 10–14 business days to reflect, depending on your financial institution. Refunds are not expedited for unreturned or late-returned items; such refunds may experience longer timelines due to verification procedures.

10. Selling or Disclosing Personal Information (CCPA/CPRA)

Applerok does not sell personal information for monetary gain. However, some integrations may qualify as “selling” or “sharing” under U.S. privacy laws. Examples include:

• Affiliate and analytics partnerships using pseudonymized IDs.
• Email and CRM integration tools for campaign automation.
• Fraud detection vendors and secure payment verification networks.
• Advertising networks optimizing non-identifiable behavioral data.

Your CCPA/CPRA Rights

California and certain U.S. residents have the right to opt out of the sale or sharing of personal information. To exercise this right, please use our Do Not Sell or Share My Personal Information link or email privacy@applerokstore.com with the subject line Opt-Out Request.

11. Security and Data Retention

We employ administrative, technical, and physical safeguards to protect data. Retention periods vary depending on account activity, transaction history, and legal obligations.

12. International Transfers

Data may be transferred to the United States or other jurisdictions where Applerok operates. Transfers are protected using standard contractual clauses or equivalent mechanisms under applicable law.

13. Your Rights Under GDPR

• Access and receive a copy of your personal data.
• Request correction of inaccurate information.
• Request deletion or restriction of processing.
• Withdraw consent at any time.
• Object to certain types of automated processing.

Requests can be submitted via privacy@applerokstore.com. Verification may be required before fulfillment.

14. Children’s Data

Applerok is not directed to children under 16. We do not knowingly collect data from minors. If you believe a child has provided data, contact us to remove it.

15. Updates to This Policy

We may revise this Privacy Policy periodically. Changes will be posted with an updated effective date. Material changes will be communicated directly to users.

16. Contact Us

Data Protection Officer
Applerok 
Email: privacy@applerokstore.com